With can in hand, here’s our stand: The SUPERKOLDIE® brand is all about inspiring good times, with good friends, while enjoying good beer, cheap beer, exercising good judgment, whenever and wherever you decide to drink.

For us these days, crushing cans is having one more beer beyond an honest limit of two. Granted that first half can goes down in an icy cold flash, well earned and deserved (if you ask), but c’mon, our primary product line is expressly made to keep your beverage colder three-times longer. So luxuriate with that: pale ale, lager, pilsner, wheat, porter, or stout. Chill, don’t swill.

Condoning, promoting, or highlighting excessive consumption, like several social media feeds we know, is never okay with us — it’s not part of our company ethos nor business model to exploit — it’s not funny but tragic, carrying consequences of many kinds, much too often the gravest. If you’re tossing ’em back with reckless disregard of self, you don’t need a can cooler or t-shirt … you need a 12-step program. (And just in case, you can find one here.)

The graphics and messages created and designed, those products and their descriptions, our curation and captioning of images, on our website and the other representative platforms we both sell and share on, respectively, are a celebration and homage to beer culture, of wit, fun and cheer, of letting loose in moderation; in acknowledgment that a light beer buzz is the right beer buzz.

So … We’re sorry (not sorry) for partying, responsibly.