Sexual innuendo and the can cooler forever go hand-in-hand, heck the generic (yet also registered) name for this squishy and supple, hard-foam, beer-insulator type of product is assumedly derived from the word cooze [pronounced: kooz], which is specifically cited and defined on dictionary.com as slang for vagina.
She offered her honor, I honored her offer, and all night long I was on her and off her.
In 2015, we’d been approached by a company interested in licensing to us the iconic and equally infamous global brand HUSTLER® name for the drinkware category. An intriguing proposition that we’d initially explored, though from the start were more inclined towards placing unique designs at HUSTLER HOLLYWOOD stores, with their ever-expanding retail footprint. To this effect, our team set out to develop a creative capsule collection that wittingly channeled the magazine’s heritage, irreverence, raucousness, sexiness, playfulness, and humor in a representative way. (The accompanying composite image is a sampling mood board that assisted such a process.)
How did we know what HUSTLER® is about having never been a paid subscriber? As fate would have it, in the late ’90s, I worked for Larry Flynt Publications, Inc., Beverly Hills, CA, 90211 as the Managing Editor for Mr. Flynt’s long-defunct snowboard magazine, BLUNT, originally launched by Ken Block and Damon Way of DC Shoes USA. (A sister publication to Big Brother Skateboard Magazine … whose staff largely went on to create MTV’s Jackass.)
Cold beer and porn — for some of you, it’s a guaranteed good time right there.
Good creative is both timely and timeless. So spring forward four years to early 2019, and after repeated attempts to pitch the capsule to a mostly unresponsive corporate buyer, I reached out directly to LFP, Inc.’s EVP of Retail knowing that if he approved, it would most likely come to be. Pairing up the koldies with the novelty of the Party Starter also stepped-up the offering in a way that made them all-the-more compelling. As luck and persistence would have it, they’d place their first order in five of eight original graphics: Welcome To The Hustle, Treat Your Girl Right, Spitters Are Quitters, Hardcore Since ’74, and Liquor In The Front, destined for approximately 30 stores around the country. [FIST PUMP]! As of yet, the 8th and final graphic of the collab revering the outspoken and cantankerous founder of HUSTLER® hasn’t been produced.
To no surprise, sales have done well for them (Spitters is a top-seller), and thankfully a subsequent reorder plus online test followed, this time including Turn Down For Twat and Because Boobs. We even made a video to showcase this collection and instructionally demonstrate usage of the Party Starter. It stars a Chubbies Man Model Search winner and SUPERKOLDIE® customer turned informal brand advocate, ambassador, and evangelist. Dreams really do come true.
While we’re not selling these through our own website, they can be directly purchased at select stores across the U.S. and (somewhat) discreetly online.